Customer relationship management (CRM) is a multifaceted process, mediated by a set of information technologies, that focuses on creating two-way exchanges with customers so that businesses have an intimate knowledge of their needs, wants, and buying patterns. In this way, CRM helps companies understand, as well as anticipate, the needs of current and potential customers.

Functions that support this business purpose include sales, marketing, customer service, training, professional development, performance management, human resource development, and compensation.

Successful CRM initiatives align to a customer-centric strategy.

• Sales Forecasting
• Wireless/PDA Access
• Microsoft Outlook Integration Mailmerge to Microsoft Word
• Contract Management Teams (data segregation)
• Workflow Automation
• Quotes
• Cross Module Reporting
• Contact Management
• Account Management
• Customer Service Case Management
• Lead Management
• Project Management
• Opportunity/Sales Process Management
• Activity Management
• Document Management
• Calendar
• Email Management
• Marketing Campaign Management
• And much more…

If you do not have the infrastructure or staff to update your new cms, RCL also provide content management services.

Content Management Services involves adding, editing and updating site content, modules, components and additional extras.